Humanizing Technical Stories for Fundraising

It’s always a challenge humanizing a technical subject, but with care you can engage and motivate donors and prospects. As an example, here’s part of a case statement I wrote for an orthopedic bone and research organization: World-Class Medical Excellence  The Excelen Center for Bone & Joint Research and Education has achieved eminence in the... Read More

Bring Empathy to Your Nonprofit Message

The key to successful nonprofit fundraising writing is to understand what moves and motivates your constituencies, what stirs the emotions of your friends and supporters. An impact story – which puts a human face on your mission – is about a journey, by the subject of the story and the audience reading it. Empathy emerges... Read More

Make the donor feel something

Fundraising is all about connecting with people in an intimate and personal way.  You want them to feel good about supporting your organization, to feel a connection that makes them recognize you are worthy of support. Here’s an excerpt from a mini-case statement I wrote for a regional public radio network: ‘You close your eyes... Read More

Nonprofit solutions in challenging times

It’s rare when nonprofits feel they’re flush with cash. Budgets are strained and sometimes grants-in-aid dry up or are reduced. I recently spoke with a CEO who had some major local funding reduced by 20 percent.  The new reality forces his organization to try to do more with less. He contacted me because he understands... Read More

Charitable giving DOES feel good

‘Tis the season to be…joyful – so true! As the year-end approaches, donors are making charitable gifts to their favorite non-profits.  It feels good to do good, and there’s a good reason for that.  It all happens in the brain. National Institutes of Health researchers gave 19 subjects each $128 and gave them the option of... Read More

Direct mail fundraising appeals

I write a lot of fundraising appeals. Typically, once the necessary research is done, I can turn around an appeal in a few days. Clients loved that.  As one VP of Advancement told me, “I used to sit at my keyboard and fret for hours worrying about crafting the best letter for our nonprofit.” I... Read More

A Speechwriter is well advised

We’re frequently hired to write speeches for trade events, fundraising luncheons or legislative hearings.  It’s smart to have fresh eyes review your messaging and craft your copy for maximum resonance with the audience.  We’ll also help with delivery guidance so you’re ready on the big day.

Fundraising Video Planning

We’re already scheduling video productions for nonprofit fundraising events this fall.  It’s a good idea to begin your planning early and lock in shooting dates while available.  We like to produce fundraising videos early and clients love our approach. It removes a major source of worry in a busy event-planning atmosphere.  Call us today for... Read More