I write a lot of fundraising appeals. Typically, once the necessary research is done, I can turn around an appeal in a few days. Clients loved that. As one VP of Advancement told me, “I used to sit at my keyboard and fret for hours worrying about crafting the best letter for our nonprofit.” I... Read More
I recently received an email from a nonprofit CEO, asking me to explain the typical retained work agreement nonprofits have with Wingate Communications. I explained that most of our clients retain us for a certain number of hours per month. The number of hours needed is determined by a modest strategic communications audit. Typically, we’ll... Read More
We’re frequently hired to write speeches for trade events, fundraising luncheons or legislative hearings. It’s smart to have fresh eyes review your messaging and craft your copy for maximum resonance with the audience. We’ll also help with delivery guidance so you’re ready on the big day.
We’re already scheduling video productions for nonprofit fundraising events this fall. It’s a good idea to begin your planning early and lock in shooting dates while available. We like to produce fundraising videos early and clients love our approach. It removes a major source of worry in a busy event-planning atmosphere. Call us today for... Read More
Wingate Communications plays a key role in many clients’ annual fundraising luncheons. Typically, we write and produce the compelling fundraising video and write the script for these. It works. We bring passion and emotion to the CEO’s speech and testimonials to move and motivate the audience of donors and prospects. You see, passion is contagious... Read More
The Donor Loyalty Study queried donors in the United States to better understand their nonprofit giving behavior and what drives donor loyalty. A big finding for fundraisers: 72% of donors may stop donating because of unsatisfactory content online, in newsletters and other communications pieces. Once again, the survey proves that philanthropy is ‘donor-centric’ – people... Read More
As you prepare for your next nonprofit video production, keep in mind that the number of shooting days greatly affects the price point. With our approach, what once was a three-day-shoot can now be reduced to two shooting days. The savings is substantial.
What’s the average age of donors and how long do they typically stay with an organization? Jeff Brooks, a direct mail pro, says his data suggests a young donor is age 60, and almost half of donors in the U.S. are 65 and older. And what about the so-called ‘giving span’ of the average donor? Based... Read More
Wingate Communications Group often plays a key role in clients’ annual fundraising luncheon. Typically, we’ll write and produce the compelling fundraising video and write the script for the entire one hour event. It works. One social services client formerly brought in about $70,000 at their event. Once we came aboard, we envisioned a new approach.... Read More
“Our CEO likes to write.” Yeah, I get it. But CEOs (and helpful board members) operate in a different paradigm from fundraising staff who are solely focused (and trained!) on connecting with donors effectively. CEOs think in terms of numbers and charts. Zzzzzzzz. Deadly for donor communications. Here’s some experience talking: In most nonprofit organizations,... Read More