Nonprofit Fundraising Success in 2016

Wingate Communications plays a key role in many clients’ annual fundraising luncheons. Typically, we write and produce the compelling fundraising video and write the script for these.  It works.  We bring passion and emotion to the CEO’s speech and testimonials to move and motivate the audience of donors and prospects. You see, passion is contagious... Read More

What Drives Nonprofit Donor Loyalty?

The Donor Loyalty Study queried donors in the United States to better understand their nonprofit giving behavior and what drives donor loyalty. A big finding for fundraisers: 72% of donors may stop donating because of unsatisfactory content online, in newsletters and other communications pieces. Once again, the survey proves that philanthropy is ‘donor-centric’ – people... Read More

Planning a fundraising luncheon?

Wingate Communications Group often plays a key role in clients’ annual fundraising luncheon. Typically, we’ll write and produce the compelling fundraising video and write the script for the entire one hour event. It works.  One social services client formerly brought in about $70,000 at their event. Once we came aboard, we envisioned a new approach.... Read More

Social media and donors

Thanks to social media, we’re all publishers now. What are you saying on your publishing platforms? I recently spoke with a nonprofit executive who sees Facebook as a great way to ask for charitable contributions. Yes, under certain conditions and with appropriate cultivation. Social media isn’t just a way to ask for donations. In fact,... Read More

Executive communications

One of our deliverables is executive communications for nonprofit and corporate CEOs. This work ranges from speeches, fundraising presentations, and legislative testimony to crisis communications message points and challenging internal communications for staff, customers, and board. Our experience ranges across several sectors: medical technology, the arts, social services, senior care, acute care to name a... Read More

Do you inform or inspire donors?

In today’s marketplace, you need to distinguish yourself to be seen and heard.  That’s why it’s so important to tell your story in a compelling way across all of your communications platforms. When you can move people with amazing human stories that enhance and save lives, then they become more resonant to your mission. Soon,... Read More

Fundraising stories or statistics? Science weighs in

Effective fundraising communications touches the emotions to engage the intellect. We want to move and motivate people. Here’s a Harvard Business Review article titled Why Your Brain Loves Good Storytelling: “Many business people have already discovered the power of storytelling in a practical sense – they have observed how compelling a well-constructed narrative can be.... Read More