Humanizing Technical Stories for Fundraising
It’s always a challenge humanizing a technical subject, but with care you can engage and motivate donors and prospects. As an example, here’s part of... Read More
Make the donor feel something
Fundraising is all about connecting with people in an intimate and personal way. You want them to feel good about supporting your organization, to feel... Read More
Nonprofit solutions in challenging times
It’s rare when nonprofits feel they’re flush with cash. Budgets are strained and sometimes grants-in-aid dry up or are reduced. I recently spoke with a... Read More
Charitable giving DOES feel good
‘Tis the season to be…joyful – so true! As the year-end approaches, donors are making charitable gifts to their favorite non-profits. It feels good to do... Read More
Direct mail fundraising appeals
I write a lot of fundraising appeals. Typically, once the necessary research is done, I can turn around an appeal in a few days. Clients... Read More
The retained writer for fundraising and public relations
I recently received an email from a nonprofit CEO, asking me to explain the typical retained work agreement nonprofits have with Wingate Communications. I explained... Read More
Nonprofit Fundraising Success in 2016
Wingate Communications plays a key role in many clients’ annual fundraising luncheons. Typically, we write and produce the compelling fundraising video and write the script... Read More
What Drives Nonprofit Donor Loyalty?
The Donor Loyalty Study queried donors in the United States to better understand their nonprofit giving behavior and what drives donor loyalty. A big finding... Read More
Attentive fundraising – know your nonprofit donors
What’s the average age of donors and how long do they typically stay with an organization? Jeff Brooks, a direct mail pro, says his data... Read More