Remembering your nonprofit donors
A Harvard University philanthropy study, conducted after a school campaign, found that two-thirds of the donors started with first-time gifts of $100 or less. Remember,... Read More
Humanizing Technical Stories for Fundraising
It’s always a challenge humanizing a technical subject, but with care you can engage and motivate donors and prospects. As an example, here’s part of... Read More
Bring Empathy to Your Nonprofit Message
The key to successful nonprofit fundraising writing is to understand what moves and motivates your constituencies, what stirs the emotions of your friends and supporters.... Read More
Nonprofit solutions in challenging times
It’s rare when nonprofits feel they’re flush with cash. Budgets are strained and sometimes grants-in-aid dry up or are reduced. I recently spoke with a... Read More
Charitable giving DOES feel good
‘Tis the season to be…joyful – so true! As the year-end approaches, donors are making charitable gifts to their favorite non-profits. It feels good to do... Read More
The retained writer for fundraising and public relations
I recently received an email from a nonprofit CEO, asking me to explain the typical retained work agreement nonprofits have with Wingate Communications. I explained... Read More
What Drives Nonprofit Donor Loyalty?
The Donor Loyalty Study queried donors in the United States to better understand their nonprofit giving behavior and what drives donor loyalty. A big finding... Read More
Attentive fundraising – know your nonprofit donors
What’s the average age of donors and how long do they typically stay with an organization? Jeff Brooks, a direct mail pro, says his data... Read More