Fundraising Video Planning
We’re already scheduling video productions for nonprofit fundraising events this fall. It’s a good idea to begin your planning early and lock in shooting dates while available. We like to produce fundraising videos early and clients love our approach. It removes a major source of worry in a busy event-planning atmosphere. Call us today for... Read More
Nonprofit Fundraising Success in 2016
Wingate Communications plays a key role in many clients’ annual fundraising luncheons. Typically, we write and produce the compelling fundraising video and write the script for these. It works. We bring passion and emotion to the CEO’s speech and testimonials to move and motivate the audience of donors and prospects. You see, passion is contagious... Read More
What Drives Nonprofit Donor Loyalty?
The Donor Loyalty Study queried donors in the United States to better understand their nonprofit giving behavior and what drives donor loyalty. A big finding for fundraisers: 72% of donors may stop donating because of unsatisfactory content online, in newsletters and other communications pieces. Once again, the survey proves that philanthropy is ‘donor-centric’ – people... Read More
A tip about your next nonprofit fundraising video production
As you prepare for your next nonprofit video production, keep in mind that the number of shooting days greatly affects the price point. With our approach, what once was a three-day-shoot can now be reduced to two shooting days. The savings is substantial.
Attentive fundraising – know your nonprofit donors
What’s the average age of donors and how long do they typically stay with an organization? Jeff Brooks, a direct mail pro, says his data suggests a young donor is age 60, and almost half of donors in the U.S. are 65 and older. And what about the so-called ‘giving span’ of the average donor? Based... Read More
Planning a fundraising luncheon?
Wingate Communications Group often plays a key role in clients’ annual fundraising luncheon. Typically, we’ll write and produce the compelling fundraising video and write the script for the entire one hour event. It works. One social services client formerly brought in about $70,000 at their event. Once we came aboard, we envisioned a new approach.... Read More
Writers and writing – a worthy fundraising investment
“Our CEO likes to write.” Yeah, I get it. But CEOs (and helpful board members) operate in a different paradigm from fundraising staff who are solely focused (and trained!) on connecting with donors effectively. CEOs think in terms of numbers and charts. Zzzzzzzz. Deadly for donor communications. Here’s some experience talking: In most nonprofit organizations,... Read More
Social media and donors
Thanks to social media, we’re all publishers now. What are you saying on your publishing platforms? I recently spoke with a nonprofit executive who sees Facebook as a great way to ask for charitable contributions. Yes, under certain conditions and with appropriate cultivation. Social media isn’t just a way to ask for donations. In fact,... Read More
Executive communications
One of our deliverables is executive communications for nonprofit and corporate CEOs. This work ranges from speeches, fundraising presentations, and legislative testimony to crisis communications message points and challenging internal communications for staff, customers, and board. Our experience ranges across several sectors: medical technology, the arts, social services, senior care, acute care to name a... Read More
Do you inform or inspire donors?
In today’s marketplace, you need to distinguish yourself to be seen and heard. That’s why it’s so important to tell your story in a compelling way across all of your communications platforms. When you can move people with amazing human stories that enhance and save lives, then they become more resonant to your mission. Soon,... Read More