Face time matters in fundraising

What do you think would garner greater results, an appeal emailed to 200 people or an appeal made face to face to six people?   Interesting research for fundraising writers and nonprofit fundraisers. “In research Mahdi Roghanizad of Western University and I conducted, recently published in the Journal of Experimental Social Psychology, we have found that people tend... Read More

Happy Fundraising and PR Communications Clients

Potential clients are often curious how I can help them with their fundraising communications and public relations/marketing. So I typically give examples to illustrate.  For example, for most clients I research and write all direct mail, newsletters, annual reports, social media posts, and any executive communications such as speeches, strategic letters and such.  I also... Read More

Remembering your nonprofit donors

A Harvard University philanthropy study, conducted after a school campaign, found that two-thirds of the donors started with first-time gifts of $100 or less. Remember, entry level gifts indicate the donor’s interest in your organization, not their capacity for giving.  If you’re not listing donors below $250 in your annual report and newsletter, you might... Read More

Humanizing Technical Stories for Fundraising

It’s always a challenge humanizing a technical subject, but with care you can engage and motivate donors and prospects. As an example, here’s part of a case statement I wrote for an orthopedic bone and research organization: World-Class Medical Excellence  The Excelen Center for Bone & Joint Research and Education has achieved eminence in the... Read More

Bring Empathy to Your Nonprofit Message

The key to successful nonprofit fundraising writing is to understand what moves and motivates your constituencies, what stirs the emotions of your friends and supporters. An impact story – which puts a human face on your mission – is about a journey, by the subject of the story and the audience reading it. Empathy emerges... Read More

Make the donor feel something

Fundraising is all about connecting with people in an intimate and personal way.  You want them to feel good about supporting your organization, to feel a connection that makes them recognize you are worthy of support. Here’s an excerpt from a mini-case statement I wrote for a regional public radio network: ‘You close your eyes... Read More

Nonprofit solutions in challenging times

It’s rare when nonprofits feel they’re flush with cash. Budgets are strained and sometimes grants-in-aid dry up or are reduced. I recently spoke with a CEO who had some major local funding reduced by 20 percent.  The new reality forces his organization to try to do more with less. He contacted me because he understands... Read More

Charitable giving DOES feel good

  ‘Tis the season to be…joyful – so true! As year-end approaches, donors are making charitable gifts to their favorite non-profits.  It feels good to do good, and there’s a good reason for that.  It all happens in the brain. National Institutes of Health researchers gave 19 subjects each $128 and gave them the option... Read More