Direct mail solicitations always need to appeal to the emotions and the intellect. Be sure to remind donors about the impact of their gifts. This stewardship messaging is so vital to strengthen the donor relationship. People like to know they’re doing good and when they recognize their impact, the pleasure center in the brain is stimulated. Why, it’s almost as good as chocolate! While donors come and go over the years, proper cultivation and effective stewardship messaging will go a long way in keeping donors engaged for life. We craft many, many direct mail pieces and we’re always available to discuss and evaluate your direct mail messaging.