Happy Fundraising and PR Communications Clients
Potential clients are often curious how I can help them with their fundraising communications and public relations/marketing. So I typically give examples to illustrate. For... Read More
Remembering your nonprofit donors
A Harvard University philanthropy study, conducted after a school campaign, found that two-thirds of the donors started with first-time gifts of $100 or less. Remember,... Read More
Bring Empathy to Your Nonprofit Message
The key to successful nonprofit fundraising writing is to understand what moves and motivates your constituencies, what stirs the emotions of your friends and supporters.... Read More
Make the donor feel something
Fundraising is all about connecting with people in an intimate and personal way. You want them to feel good about supporting your organization, to feel... Read More
Charitable giving DOES feel good
‘Tis the season to be…joyful – so true! As the year-end approaches, donors are making charitable gifts to their favorite non-profits. It feels good to do... Read More
Direct mail fundraising appeals
I write a lot of fundraising appeals. Typically, once the necessary research is done, I can turn around an appeal in a few days. Clients... Read More
Nonprofit Fundraising Success in 2016
Wingate Communications plays a key role in many clients’ annual fundraising luncheons. Typically, we write and produce the compelling fundraising video and write the script... Read More
Fundraising stories or statistics? Science weighs in
Effective fundraising communications touches the emotions to engage the intellect. We want to move and motivate people. Here’s a Harvard Business Review article titled Why... Read More
‘Feel Good’ Direct Mail
Direct mail solicitations always need to appeal to the emotions and the intellect. Be sure to remind donors about the impact of their gifts. This... Read More