A Harvard University philanthropy study, conducted after a school campaign, found that two-thirds of the donors started with first-time gifts of $100 or less.
Remember, entry level gifts indicate the donor’s interest in your organization, not their capacity for giving. If you’re not listing donors below $250 in your annual report and newsletter, you might reconsider.
And when you’re fundraising writer is preparing newsletter stories about donors, keep the under-$250 donors in mind as the focus of a story or two. They speak to their peers, and what they say can help you move and motivate donors to even higher giving levels.
If a donor is giving, they’re interested.