I write a lot of fundraising appeals. Typically, once the necessary research is done, I can turn around an appeal in a few days. Clients loved that. As one VP of Advancement told me, “I used to sit at my keyboard and fret for hours worrying about crafting the best letter for our nonprofit.” I hear you. I often tell clients that it’s not just words on a page; it’s the best words, the best messaging, crafted in the most effective way, to connect and resonate with readers, then move and motivate them to donate. We do that – turn strangers into donors.