Face time matters in fundraising

What do you think would garner greater results, an appeal emailed to 200 people or an appeal made face to face to six people?   Interesting research for fundraising writers and nonprofit fundraisers.

“In research Mahdi Roghanizad of Western University and I conducted, recently published in the Journal of Experimental Social Psychology, we have found that people tend to overestimate the power of their persuasiveness via text-based communication, and underestimate the power of their persuasiveness via face-to-face communication.”