Remembering your nonprofit donors
A Harvard University philanthropy study, conducted after a school campaign, found that two-thirds of the donors started with first-time gifts of $100 or less. Remember,... Read More
Humanizing Technical Stories for Fundraising
It’s always a challenge humanizing a technical subject, but with care you can engage and motivate donors and prospects. As an example, here’s part of... Read More
Bring Empathy to Your Nonprofit Message
The key to successful nonprofit fundraising writing is to understand what moves and motivates your constituencies, what stirs the emotions of your friends and supporters.... Read More
Make the donor feel something
Fundraising is all about connecting with people in an intimate and personal way. You want them to feel good about supporting your organization, to feel... Read More
Nonprofit fundraising communications – storytelling matters
As non-profit organizations look ahead to the new year, they bring with them values that matter. One of them is great stewardship, honoring the funds... Read More
Nonprofit solutions in challenging times
It’s rare when nonprofits feel they’re flush with cash. Budgets are strained and sometimes grants-in-aid dry up or are reduced. I recently spoke with a... Read More
Charitable giving DOES feel good
‘Tis the season to be…joyful – so true! As the year-end approaches, donors are making charitable gifts to their favorite non-profits. It feels good to do... Read More
Direct mail fundraising appeals
I write a lot of fundraising appeals. Typically, once the necessary research is done, I can turn around an appeal in a few days. Clients... Read More
The retained writer for fundraising and public relations
I recently received an email from a nonprofit CEO, asking me to explain the typical retained work agreement nonprofits have with Wingate Communications. I explained... Read More
A Speechwriter is well advised
We’re frequently hired to write speeches for trade events, fundraising luncheons or legislative hearings. It’s smart to have fresh eyes review your messaging and craft... Read More